In the 1990s I was like many distraught and completely disappointed voters of today. I paced the floor or drove the streets feverishly, chain-smoking generic cigarettes, self-medicating with Bush Light, with a mind racing - wondering and scared my future in tourism marketing and for the future of mankind’s wealth and environment if the traveler is to be so manipulated for corporate profit of the petroleum and automobile industries over a moral commitment to guest friendship/hospitality in America. Since then, China has become the 2nd, 3rd, and 4th largest oil companies (combined revenues of $1,252.101 billion in 2015’s low gas prices); Saudi Aramco ranks 1st ($478 billion) while Exxon Mobil ranks 5th ($268.9 billion), Valero ranks 12th ($130.84) with Chevron 14th, Marathon 21st. The three largest consumers of gasoline 2012 are: USA = 8,682.21; China = 1,908.06; Japan = 977.83.
The efficiency of direct and proximity marketing by a smart phone replacing the advertising and destination marketing of Yellow Pages for many products or services should show great reductions in petroleum demand, but current results in America are baffling, while corporate marketing strategies and tourism tax managers continue to deceive the traveler. Travel tax managers are constantly introducing new products in the advertising mix to confuse the productivity of leadership of capitalism and free enterprise for efficiency of each marketing dollar, resulting in more pollution by automobiles.
The National Highway Act of 1956 yielded great opportunity for real estate investors, such as the Mellon investors’ Gulf Oil, and foreign oil company’s owners were masters of colonization of new land for the past 200 years+, and as interstate construction was being drawn and access routes to the beach were determined). Just like the RR tycoons of American history, they bought the land, brought in the tracks with government money, and built an economy out of raw land; oil companies and automobile companies went into the hospitality/ real estate industry and manipulated the travelers in RR communities/downtown like Mississippi Gulf Coast through government subsidized economics-marketing strategies and the control of tourism taxes. This was a huge stretch on Keynesian economic theory. America’s first accommodations tax originated in Detroit!!!.
Gulf partnered with Holiday Inn in 1963, built in Mississippi in 1967, created many American’s first credit card for financing travel as their locations encouraged financing of behaviors, such as shopping, dining and entertainment of the traveler to require automobile transportation. Since 1956, Gulf Oil and many foreign oil companies in non-mineral rich land south of I-10, family tourism seen greater prosperity in Mobile, Baldwin and Escambia counties and hotels or hotel management companies in Mississippi. In 1990, IRS vs Gulf Oil broke the notion of Seven Sisters, since this American company, Gulf Oil Company produced more income in the real estate ownership and tourism management business than in the oil business.
This is called Vertical Integration! (Watched for closely in America). Much of that land and others associated with colonization land grabs and national chain-ism that came with highways in America is securely traded in the assets in the London Stock Exchange (“The Financial Center of the World’), where the 8th ranked British Petroleum’s Int. Mkt. V.P. and Int. Mkt. consultant to 6th ranked Royal Dutch Shell (combined $487.8 Billion) explained “who really owns America’s future” to me and 7 other International Marketing students in 1990, followed by Margaret Thatcher’s plans for the release of a 100 year lease expiring and colonization of Hong Kong were taught. Did you know that Motel 6 is French owned? Ain’t that strange! Hmmm. Please take a good look at the numbers that count for our economy and environment, and have an open mind to the concept of a hospitality professional of great success like President elect Donald Trump, hiring of a former CEO from Exxon, or a non-global warming theorist as director of EPA (pure capitalism is the perfect solution), and a former governor of Texas that can’t justify the crap that comes out of government over-regulation of efficiency and productivity of the competitive marketplace. To understand that he may offer hope to the independent small business owners, and wages of local employees, is to know that he has probably never dared open a hotel in a neighborhood that offered no walking to shopping, dining, attractions or entertainment or hospitality opportunity. |
Tuesday, December 27, 2016
Another "Deplorable" from Mississippi Sees A Trump Card
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